About us
People
Thomas Couteau.
Olivier Sebag.
Matthieu Frairot.
Édouard de Pouzilhac.
Sandrine Plasseraud.
Nitsa Benchetrit.
Richard Bean.
JD Executive.
Yuri & Neil.
Allmatik.
Our model
To drive, accelerate, invest and innovate through the strength of the collective. For our clients, and all those who have ideas that carry us forward.
Our expertise
Consulting & strategy
Branding & communication
Production
By The 7th.StoriesRelationship marketing
Service design & innovation
E-commerce
Coaching
Media amplification & acquisition
Thomas Couteau.
Thomas became interested in the Internet and programming in 1994 in London and, in 1996, he founded with Edouard "5eme Gauche", one of the most awarded independent digital agencies in France. For 25 years, he participated in the creation of multiple digital innovations for the biggest players in the market (Darty, Auchan, Yves Rocher, Optic 2000, Toyota, Van Cleef & Arpels,...). He has shared his convictions in the digital communication masters of many schools (Science Po Paris, Paris Dauphine, La Sorbonne, Audencia). In parallel to his professional activities, he is a volunteer for several causes: the association "Vaincre l'Autisme" (Overcoming Autism) which works for an educational approach to the disease, the "Fondation Edgar Morin" which works for knowledge and thought capable of confronting the complexities of reality, and the "Fondation S. Rusconi" which fights against professional determinism.
Olivier Sebag.
For over 20 years, Olivier has co-directed some of the most creative creative and digital agencies on the market, including TBWA, BETC, Marcel, Dentsu Isobar, and others. He has accompanied CAC 40 clients in most sectors, as well as smaller companies and start-ups, in their transformation, innovation, and communication challenges. Creativity is at the heart of his approach and he and his teams have contributed to winning more than 30 Lions, 8 Effies awards and numerous prizes in all the world's creativity and efficiency festivals. His expertise spans branding, digital, content, experience design and innovation.
Matthieu Frairot.
Matthieu started his career with an entrepreneurial adventure by creating a first web agency in parallel with his engineering studies. The adventure lasted 4 years before joining FullSIX France in 2004 as an intern. He left 16 years later as General Manager within the Havas Group (acquisition of FullSIX Group in 2015). With his versatility, digital marketing, creativity and technology, Matthieu is driven by the desire to change the way brands consume by creating unique, useful content or services that create emotional and business value for both the user and the brand.
Édouard de Pouzilhac.
Edouard is one of the pioneers of digital in France with over 25 years of professional experience. Entrepreneur and expert in digital eco-systems for brands, he founded the digital agency 5eme Gauche in 1996, which was 3 times digital agency of the year and won numerous creative awards. Professor at Sciences-Po for 7 years, President of the digital AACC and Vice-President of the AACC, he accompanies major brands in their e-commerce or conversion issues such as DARTY, Yves Rocher, Quick, Système U, Van Cleef & Arpels, Ruinart, Chanel, BPI, La Région Ile de France...
Sandrine Plasseraud.
Sandrine started her career client-side before founding We Are Social France in 2010. As early as 2005, Sandrine got interested in social networks as a new way for brands to engage conversations with their consumers. This passion for social media, still in its infancy, led her to found We Are Social, a pioneering and multi-award winning agency in France and abroad, a reference in the field of social media and influence, which she chaired for over 11 years. During this time, she had the opportunity to work along many prestigious brands such as Renault, Netflix, Orange, RATP, BNP Paribas, PSG and Ubisoft. Driven by creativity and innovation at the service of brands, Sandrine was also Vice-President of the AACC digital branch.
Nitsa Benchetrit.
After graduating from EDHEC and the London School of Economics, she made a 180 degree turn and plunged into the world of American cinema which had always been her dream. She joined the Actors' Studio in New York and obtained a Master's degree in Fine Art from the New School University. Having acquired knowledge and expertise in both international financing and artistic development, she founded KATSIZE FILMS in 2009, an international talent lab that produces engaging films, series and documentaries. Her films have been selected and awarded in international festivals such as TIFF, BFI, New York Film Festival, Tribeca, Zurich La Cabina... She extends her experience to the world of contemporary art and luxury brands by producing intimate portraits of designers. As an independent producer, she maintains privileged links with innovative authors and constantly reinterprets the question of meaning and commitment in the stories and films she defends.
Richard Bean.
Richard has directed, produced, written and directed award-winning fiction and documentary films that have been selected in several major international festivals. He has always trusted his encounters, and it is these encounters that govern his career. He has been able to exercise and expand his skills in various creative fields, consulting for the Total group, he has also developed virtual communication solutions for brands such as Chopard and Boucheron, but he has also worked in images for various communities and organizations such as Human Rights Watch. He pursues this passion for discovery without ceasing to write. He is currently developing the Fiction series "Laurene", winner of the Arte SACD European Fund.
JD Executive.
Created and directed by Jérôme Dutrieux, JD Executive is a consulting, coaching and training firm. The firm offers individual and group coaching courses, both face-to-face and online, for managers, executives and their teams, in response to the following situations taking up a position, career development, finding a new job, motivation, self-confidence, emotional coaching, organization (time management, priorities...), conflict management (non-violent communication), relationship coaching, management, public speaking, project development (start-up, intrapreneurship, project management ...), collective alignment on the raison d'être, crisis management, tele-management (managing a team from a distance).
Yuri & Neil.
Yuri and Neal is a young company that is now 4 years old and has experienced 100% growth rates every year. It was founded by Christophe Leroy and Clément Boccardi. The agency assists large accounts and ambitious start-ups in their digital marketing, awareness development, traffic acquisition and revenue generation strategies. Their main difference is their high-end and very senior positioning: they are a team of hyper experts, coming from major communication groups and the biggest advertisers, positions in which they have held management roles.
Allmatik.
As a result of the digitalization of society and the convergence of uses, tools and media, the advertising market is entering a new era. All media are becoming programmatic! It is therefore quite natural that, after a first entrepreneurial adventure in the media world, with the sale of the digital media agency AGENCE79 to Havas Media in 2017, Adrien Jéhanno & Benjamin Poly decided to regain their independence and set up AllMatik, the 1st cross-media digital agency. AllMatik is: An agency with a strong digital DNA relying on all digital acquisition levers (SEA, Paid Social, Programmatic...) but also a vision of OFF media based on precision marketing A transversal and agile structure, with advice and operations, to gain in efficiency and reactivity An agency backed by the Monet + Associés group, France's top 3 PR and Influence agencies, for a 360° approach to create opportunities for connection and engagement between the brand and its audiences.